How do I target a custom audience on Google Ads?


  1. Sign in to your Google Ads account.
  2. Click Audiences in the page menu.
  3. In the “Audiences segment” module, click Edit Audience segments.
  4. Click Select an ad group and then select a campaign and ad group from the list that appears.
  5. Select the audience segments you want your campaign to reach.

How do I get $100 on Google Adwords?

You can get $100 Google voucher credits when you spend $25 and only valid for new Google Ads users. You need to apply for the loan within 14 days of Google Ads account creation.

How do I get a Google Adwords promotional code?

Here’s how to get there:

  1. Sign in to your Google Ads account.
  2. Click the tools icon. , and under “Billing,” select Promotions.
  3. On the “Promotions” page, you’ll see all promotional codes added to your Google Ads account and the related amounts and statuses, including the following:

What are custom audiences in Google Ads?

You can set up a custom audience in your Display, Discovery, Gmail, and Video campaigns by adding specific keywords, URLs, and apps related to your product or service. Google Ads will then show ads to users with these interests or purchase intentions on pages, apps, and videos.

How do you target your audience?

7 Ways to Determine Your Target Audience

  1. Analyze Your Customer Base and Carry Out Client Interviews.
  2. Conduct Market Research and Identify Industry Trends.
  3. Analyze Competitors.
  4. Create Personas.
  5. Define Who Your Target Audience Isn’t.
  6. Continuously Revise.
  7. Use Google Analytics.

How does Google Adwords audiences work?

For Display, Search, Video, and Hotel campaigns, audiences are made up of segments, or groups of people with specific interests, intents, and demographic information, as estimated by Google. Google Ads will show ads to people who are likely in the selected categories.

How to create custom audiences in Google Ads?

For non-remarketing custom audiences, Google Ads provides two great options: Custom Intent Custom Affinity Custom intent audiences help you to reach new customer segments that are actively searching for your products and services.

How do I create a new custom audience?

To create a new custom audience, click the plus button . Fill in a name for your custom audience. People with any of these interests or purchase intentions. Enter keywords describing your ideal customer’s interests or products and services they are actively researching to buy.

How to create custom audiences with AdEspresso?

You can also automate this process entirely with AdEspresso’s Data Sync tool. You can connect your favorite CRM and sync it to a Retargeting list automatically. To set this up, head over to AdEspresso and select Tools> Data Sync. After this, you can pick your CRM and list to connect, and then on step 3 choose Google Ads as your target choice.

What do you need to know about AdWords?

Enter interests, in the form of keywords or phrases, that represent your ideal customer. Your ads will reach people likely to be interested in or with purchase intent for your keywords based on their behavior and activities, such as apps they use or the type of content they browse or search for online.