What is projective techniques in qualitative research?

Projective techniques allow respondents to project their subjective or true opinions and beliefs onto other people or even objects. The respondent’s real feelings are then inferred from what s/he says about others. Projective techniques are normally used during individual or small group interviews.

Are projective techniques quantitative?

Projective techniques are typically used in depth interviews or traditional focus groups, but they are also used in digital and in-person quantitative research as well. Neuroscience explains why projective techniques work.

What are projective exercises?

Projective techniques are fun little games of exercises played with focus-group participants to uncover deeper feelings and perceptions. Good projective techniques can generate the deepest insights of a qualitative project.

Which is not projective techniques?

16 Personality Factor Test (PFT) is a psychometric test that assesses various primary personality traits. It is not a projective test of personality.

What are the types of projective test?

Types of Projective Tests

  • The Rorschach Inkblot Test.
  • The Thematic Apperception Test (TAT)
  • The Draw-A-Person Test.
  • The House-Tree-Person Test.

Why do we use projective techniques in qualitative research?

Qualitative market research has always used projective and enabling techniques for in-depth work. The rationale is to help people surface and discuss things that lie beyond their immediate conscious awareness, yet still influence their behaviour.

Which is an example of a projective technique?

To reveal a new level of insight into your participants, I’ve included three examples of projective techniques you can include in your next qualitative research study: Mindmap, Picture Sort and Deprivation. Mindmap: This is a great exercise for kicking off a focus group.

How are projective techniques used in focus groups?

Some common projective techniques include word associations, imagery associations, grouping and choice ordering techniques, imagery associations with consumer personalities, and personification activities. Projective techniques are typically used in depth interviews or traditional focus groups.

Why do some projective techniques go wrong in a group?

Word Association and Mapping can work very early on in a group, but many of the other techniques need the group to have bonded, be relaxed and trusting (the ‘performing’ stage). One of the main reasons why they go wrong is that they are introduced too early.