Does Kleenex have a high or low market share of the tissue market?
Kleenex has a 47.1 percent share of the facial tissue market, followed by Puffs, with 24.9 percent, and private labels, with 22.3 percent. The brand attributes some of its growth to a marketing effort during flu season last year called Softness Worth Sharing.
What is Kleenex market share?
To get some more insight into what is happening with the Kleenex brand, Perini Journal recently met with the Kleenex Brand Team at Kimberly-Clark in Neenah, Wisconsin. “With over 50% share of the US market for facial tissue, the only way to keep the Kleenex brand growing is to open up the category.
What is the leading tissue brand?
In the United States today, the toilet paper industry is dominated by three manufacturers: Georgia-Pacific, Procter & Gamble and Kimberly Clark, with the latter generating approximately 2.14 billion U.S. dollars worth of sales in 2016. These three manufacturers made up almost 80 percent of the U.S. toilet paper market.
Who makes Puffs facial tissue?
Procter & Gamble
1958- Procter & Gamble bought the Charmin Paper Company. 1987 – United States national introduction of Puffs Plus with Lotion.
What is the strongest Kleenex?
Puffs Ultra Soft & Strong
The top-rated Puffs Ultra Soft & Strong was the strongest of all and soft, making it excellent. Kleenex Lotion Aloe & E was softer and strong, and its price and excellent score make it a CR Best Buy.
How many tissues does the average person use?
In 2018, an average of 25.6 kilograms of tissue was consumed in North America per person. The global average of tissue consumption per capita was 5.2 kilograms that year.
What company owns Kleenex?
The Kleenex trademark is owned by Kimberly-Clark, which launched the brand in 1924 as a disposable cleaning tissue for removing cosmetics. The brand launched as a handkerchief substitute in 1930 and has been the No. 1 selling facial tissue in the world ever since. Today it is sold in more than 170 countries.
Can you flush Puffs tissues?
Facial Tissue or Kleenexes While thin facial tissues are probably ok, makeup removal wipes and thick tissues like Puffs tissues and those with lotion, like Puffs Plus, are not appropriate to flush. These should go in the trash can, not your toilet.
Which facial tissue is the strongest?
The top-rated Puffs Ultra Soft & Strong was the strongest of all and soft, making it excellent. Kleenex Lotion Aloe & E was softer and strong, and its price and excellent score make it a CR Best Buy. The other recommended picks are from Puffs, Kleenex, and Puffs again.
Which tissues are the softest?
The strongest, softest tissue turned out to be Puffs Ultra – by a nose. Two other very soft tissues in Consumer Reports tests were the Puffs Plus Lotion Aloe amp; Vitamin E and the Kleenex Anti-Viral.